advertising & marketing response systems

first impressions that help clients capture new customers

A critical component of any marketing campaign is the response system your businesses establishes to capture potential customers. Whether a company creates creating a postcard, radio ad, email or multi-faceted direct marketing campaign, establishing an efficient method and process for responding to callers is essential.

First impressions and spontaneous decisions are often more accurate than carefully planned and considered ones according to Malcolm Gladwell, author of the bestseller Blink: The Power of Thinking Without Thinking. In the book he introduces the concept of "thin-slicing" and describes how people use limited information to come to conclusions in this age of information overload.

Many experts agree that customers will form a lasting perception of a company by the way they are treated in their first direct contact - whether being greeted by a helpful salesperson when shopping in their store or calling a service business for a needed repair.

When potential customers respond to a specific call to action in your ad, direct mail piece or on your website, they expect a live person to answer the phone. They have seen or heard an advertisement about a product or service and they are calling because they want more information or may even be ready to make a purchase.

If a potential customer calls and is required to navigate through an automated answering system, they are likely to continue calling the next vendor in their search. But upon reaching a live representative who answers their questions and offers to help, callers trust they've found the business that can truly assist them.

Hastings Communication Services operators are trained to answer each of your client's calls using customized scripts that enable your business to more effectively qualify and capture customers. An advertising response system may include acknowledging the product or service the caller is interested in and routing the phone call to an one of your employees for who has more information on the special offer or promotion.

Clients also rely on Hastings live telephone representatives to place customer orders and gather information from a caller. In addition to dispatching calls, Hastings representatives will enter information into your business' online data reports, or relay messages to you via email, text message, cell phone, pager, fax or phone call, based on your preferences.

Contact Hastings for a complimentary consultation so we can learn about your business needs and offer effective communication solutions.